I think it's more because he doesn't want that trophy in his house, overlong.
"I swear I saw it move, man!"
Note that Norm's other requirement was that the recipient be alive or only recently dead. If that doesn't smack of human sacrifice, I don't know what does!
PS: lots of people seem to boycott these awards, and not just this year, but 2 or 3 (¿sock puppets, light?) come out of the woodwork just
to nominate and vote.